Challenge
The world of garage doors may not be the sexiest but think about how many people need an expert. That’s right, everyone with a garage. Thompson Garage Doors are experts in their industry and their strong reputation in our community proves it. They just needed a website that made sense and a little help protecting their brand. Thompson’s digital presence was outdated, the user pathway was incohesive, and the content didn’t accurately reflect the people behind the brand- because the people at Thompson are what’s kept them going since 1957. So, we went down the path to build a website that told a story about customer relationships and the personal touch they give to the cold, industrial world of overhead garage doors.
Solution
A website that sees a lot of traffic has to be easy to use. That’s why we took a simple approach to design a site with well-organized services and product representation using icons and animation. And like most essential services, Thompson Garage Doors had to be found easily when someone went to Google requesting help with a broken garage door. That meant some intense focus on SEO. Taking a brand known for its tough industrial services and putting a playful, lighthearted touch and voice to a website wasn’t going to be easy. The Rhinos were up for the challenge. Everyone could use a door to walk through.
Results
RhinoHub created a website for Thompson Garage Doors that spoke to their various services, product brands, and geographic areas they work in, which led to a lot of organization! When it came to actually getting results, Thompson saw a huge jump in conversions which everyone was excited about. By creating a dynamic digital platform that tells a story, we ushered Thompson into a new era. The website was built to look good and function on all devices including desktop, tablet, and mobile. With easy calls to action that made sense, we helped a Thompson customer get what they needed, and fast. Whether their garage door was broken or they were building a new house and needed an architect, help was only a button away. 88.4% increase in new users 53.7% of users from organic search
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