Challenge
Orthodontics Invisibly Aligned is Austin, TX’s local Invisalign provider that blends quality orthodontic treatment with patient convenience without the hassle of frequent visits to the office. As a new provider in the Austin area, Invisibly Aligned needed to become a recognizable & trusted name in the clear aligner and orthodontic industry. We gave them a more defined brand identity through custom photography, videography, a mobile-first web design, and consistent social media presence.
Solution
To further promote Invisibly Aligned throughout Austin, we utilized video for local ad spots across major television networks. The video captures an Austin resident wearing Invisalign as he dances throughout the city to an upbeat music track and choreography. The environment shows infamous Austin landmarks to further drive home the Austin, TX essence of the brand. Web design With a mobile-first mentality, we combined bold design with strong usability, delivering a website for the modern user. Invisibly Aligned’s website offers a platform where potential patients can find out if they’re a candidate for Invisalign, discover important treatment details, and easily schedule a consultation in office. Photo Custom photography allowed us to produce content that further showed the Invisibly Aligned brand within the context of Austin, TX. We shot real Austin residents throughout known parts of the city, emphasizing the lifestyle aspect of the brand. This content was leveraged across the website, social media and other marketing pieces. Social Media Management We further solidified the Invisibly Aligned brand through a curated social media feed across Instagram and Facebook. Consistent brand presence through imagery and voice helped to strengthen brand recognition of Invisibly Aligned. @invisiblyaligned | @invisiblyaligned
Harris & Ward
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