Challenge
In the year before we partnered with AVA Roofing they were running pay-per-click (PPC) campaigns that generated leads at a cost per click (CPC) of around $8.25. Since partnering with us at Dominguez Marketing, AVA Roofing lowered the average cost per click to $4.45. That’s a savings of over 45%! Along with that savings AVA also increased the number of clicks by >1600 and the number of impressions by >70,000. AVA was also able to reduce their monthly maintenance cost by making the switch to Dominguez Marketing.
Solution
Along with their paid online ads campaign we did a complete redesign of their website. We focused the content on their reputation as a trust worthy, local, family owned business. Second, we created a user experience with the purpose of generating more conversions (online form submissions and phone calls). Third, we developed a responsive and secure (https://) website that was easy for their potential customers to use. Lastly, we integrated a live chat plugin using Facebook Messenger through their Facebook business page so they can easily be contacted to setup appointments and better service their customers where they already are… who’s not on Facebook these days? We created 26 pages of new, custom content which was copy-written specifically for AVA Roofing’s website. We made sure to include specific keywords and locations in the content to help with search engine optimization (SEO). We are continually optimizing each page to help increase their local rankings organically on search engines such as Google, Bing, and more. This will help with overall brand awareness and increase organic traffic to their website. So far AVA has increased their organic traffic to their site by >575.
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