Omnipack

A Marketing Story by Skalski Growth about Omnipack

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Omnipack

Increase Sales

Challenge

We’ve joined Omnipack in 2017 to help them develop a sustainable lead generation machine. We explored multiple acquisition channels including paid search, paid social, organic search, email, content marketing and more. After reaching a satisfying flow of quality leads in Poland, we assisted Omnipack in entering new geographies by transferring the most successful tactics from their home market and adjusting them to local requirements. We also helped Omnipack migrate to new CRM and automate key marketing and sales processes. CHALLENGES Creating predictable lead generation system in Poland Kicking-off lead generation in Germany and other new markets Migrating to new CRM Automating key sales & marketing processes

Solution

High Tempo Testing Rapid experimentation across multiple marketing channels and funnel stages. International Expansion Crafting and executing go to market strategy for Germany and multiple other markets. Web Development Creating and developing a new website (blog, FAQ, industry-specific pages, PPC landing pages). Campaign Management Managing and optimizing PPC & email campaigns. CRM Migration Migrating and setting up new CRM (contacts, deal history, lead flow, reporting). Automation Automating sales, marketing and reporting with Zapier and custom development.

Website Creation

Search Engine Optimization (SEO)