Challenge
NEUTROGENA® has been a leading skincare brand since 1954. Its products are developed with dermatologists and its product ranges include Hydro Boost®, Norwegian Formula®, Visibly Clear® and T/Gel®. The brief Dakota Digital has worked with NEUTROGENA® on a number of projects, most recently creating programmatic ad copy to support the UK launch of the Visibly Clear® Light Therapy Acne Mask. We were also briefed to create new web content for the brand’s Australian website, neutrogena.com.au and create a series of articles related to skincare to appear on the Johnson & Johnson® Caring Everyday site.
Solution
Dakota Digital worked closely with the NEUTROGENA® team in Australasia to produce new on-brand copy for the AUS consumer website. All web content adhered to brand guidelines and compliance. Subsequent programmatic ad copy for the UK launch of the Visibly Clear® Light Therapy Acne Mask was created to promote the product in Boots with punchy, engaging sales messages and promotional text. Web content, content marketing & programmatic ad copy
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