Challenge
A major energy company taps Thoma Thoma to initiate two major campaigns. In 2012-2014, Entergy Corporation was pursuing two complex transactions that would require regulatory approval — which also meant earning the confidence and support of business leaders, customers, elected officials and other influencers. To win these regulatory battles, Entergy would mount a full-scale, integrated communications and influence campaign.
Solution
Thoma worked with communications leaders — and the entire regulatory, executive and communications infrastructure of three multi-billion dollar utilities — to create a brand for each of the two initiatives, clarify their value propositions, and execute an integrated communications program. Communications efforts included video, fact sheets, e-newsers, microsites, internal programs, press releases, speeches and collateral brochures.
Results
The programs were roundly hailed for their creativity, cohesiveness and responsiveness. The MISO transaction was approved by regulators; the ITC transaction — a much more challenging sell — was not approved.
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