Pepperrell Cove
Challenge
Handles publicity and community relations for an economic development project located at Pepperrell Cove in Kittery Point, Maine. Pepperrell Cove includes two restaurants, a store, and an event venue located at an extraordinary oceanfront setting.
Solution
CrossCurrent recognized early on that the success of the Pepperrell Cove project would be tied to community interest and support. We created the initial buzz with some engaging social media activity, followed by a hugely successful press and community event announcing the vision and plans for the historic destination. We have detailed the ongoing build-out progress through multiple social media channels, including a robust Facebook following of more than 5,100 people and over 6,500 on Instagram, created content for a new website, provide collateral and a carefully curated newsletter, and provide communications counsel on all aspects of the projects. We also handle reputation management: responding to reviews and issues.
Results
Our success in gaining media coverage has been a high point: countless broadcast and print stories that show how Pepperrell Cove is back on the map!
CrossCurrent Communications
Barbara MacLeod and Melissa Paly are communications veterans, each with more than 20 years of experience in media production, journalism, PR, marketing and communications strategy. We focus on a select group of clients we believe in – organizations ...
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