Challenge
The shop used aggregators for over a year, yet the results still weren’t effective enough. Both the prices and the assortment of our client’s online shop were competitive; however, it still took last positions in the search results by all categories and all products.
Solution
We analyzed the competitors. We filled in the information about online shop and offline delivery points on an aggregator website. We used the ‘Betting system’ tool for promotion. We calculated optimal bets for every product, depending on their prices. We created automatized price lists to post them on aggregators with current promo offers. Daily administration enabled us to maintain stable placement of the products on platforms.
Results
As a result, the client’s online shop takes first places in the search results for various products and categories. The company’s profile contains relevant information. The company’s page displays relevant promo offers. We maintain stable placement of the products on platforms. The chart below shows that in 2018, the aggregators helped our client to increase sales by 4% of the total. In 2019, these numbers grew up to 5-10%. Most companies work with aggregators in the following way: they unload the feed, place bets for different categories, and forget about it. This approach generated those exact 4% of the sales. However, we did more: we optimized the company’s profile, the images, placed bets for products instead of categories, and got amazing results in the end.
#ADINDEX
#ADINDEX is effective growth strategies and a clear execution. WHO WE ARE? #ADINDEX is a team of skilled experts in online marketing from Ukraine, Dnipro. Our goal is to help develop the business and attract more customers with the help of digital tools. Our agency is seven years old. Our team is now...
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