Challenge
HiMama is the #1 rated app for daycare owners. Based on extensive research and interviews with daycare owners and parents, the app was built to help parents stay informed about their child’s well-being while they’re in a daycare or preschool program. The company is based in Toronto, Canada, and has been recognized as one of Canada’s fastest growing startups. When we first met with the HiMama team, they needed help structuring and scaling up their paid social campaigns. They ran Google Ads, but we needed to scale it up dramatically in order to achieve the goals we were after. Additionally, we knew that in order to find the most qualified leads, we’d need to test out new platforms to expand our online reach.
Solution
PAID SOCIAL Build HiMama's paid social accounts from the ground up. PAID SEARCH Take HiMama's existing Google Ads account to the next level by testing out new copy and keywords. CUSTOM LANDING PAGES We built custom landing pages to direct traffic to in order to help increase conversion rates.
Results
We built HiMama’s paid social accounts, and tested copy and imagery to find the optimal combinations to increase conversions. One of our headlines, “HiMama is a Daycare Owner’s Dream,” is a high performer and remains one of their winning headlines to this day. In addition, we worked to flesh out their Google search campaigns, introducing new copy and adopting more sophisticated targeting methods. +300 app installs per week 60x increase in weekly lead volume
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