Challenge
Montreal bred commoners set on exploring the beautiful nooks and crannies their city has to offer. With a wealth of establishments at their disposal, Bars of Montreal have set out to help you experience them the same way they do. Bars of Montreal, a resource for your new go-to.
Solution
Finding the balance between classiness and entertainment through a minimalistic approach. Our goal was to create a brand that resembled a New-York style, elegant speakeasy menu while keeping a friendly and knowledgeable tone. The sophisticated colour combination has a timeless feel to it, and goes and in hand with a graceful serif typography. Using these brand guidelines, we set up a community management strategy aimed for growth, entertainment and friendliness, using Instagram's interactive feature tools and commenting on related pages.
Results
With a consistent posting schedule, developed tone of voice, and new branding, overall social media presence significantly increased. In the last 4 months, the client saw an increase of 10,000 followers, and reached 918,000 users in the last 90 days. Further, the client also saw an increase in overall engagement levels - part of the strategy created by a Montreal marketing agency.
Casa Media
Casa Media is more than just a digital marketing agency based in Montreal. We are a team of passionate and creative people who value teamwork, innovation and results. Specializing in SEO, branding, web design, social media and advertising, we are committed to turning ideas into visual and actionable elements that...
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