IKEA
Brand Development
Challenge
IKEA’s new campaign encourages us to think differently about the sustainable benefits of living life more thriftily, using less energy and wasting less food. Small acts make a big difference and IKEA is here to help us wave goodbye to daily coffee cups, tumble dryers and shop-bought veg in order to live a life of less. Because who said the F word was bad?!
Solution
Greens without the air miles Help the ocean one straw at a time Add warmth without heating up the planet Empty landfill with every refill
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