Bel Red Aesthetic Surgery
Challenge
A longtime trusted surgeon in the Bellevue, WA area, the Bel-Red Center for Aesthetic Surgery needed a stronger presence on the web in order to get the word out. Aesthetic surgery can be a different sort of field when it comes to web design and online marketing, and customer testimonials – especially those that include photos – are extremely important. It was also important for Bel-Red to discuss cosmetic and aesthetic surgery at length, dispelling many myths that the common public has about these types of medical procedures. With everything from weight loss procedures to facial procedures such as rhinoplasty, Dr. Zemplenyi and his team of professionals are available at every turn to answer any question, fulfill any need, and work with patients individually to ensure they get proper care, treatment, and aftercare so they can help fulfill their dream.
Solution
Features Mobile and Tablet Responsive Custom Mobile Menus & Features SEO, Social & Paid Advertising Custom Forms Custom Inventory & Vehicle Display Web Updates & Maintenance And More Nearly anyone can add some before and after pictures and write a few blogs – but what did we actually do for the site? First of all, the content is written with SEO (search engine optimization) in mind. This means that when a computer user enters a particular term into a search engine (related to aesthetic surgery in Washington state), Bel-Red will be one of the first results that draws viewers in. A strong meta description and landing page keeps users browsing through the pages. We’ve also been dedicated to their content management and website design. It’s important for mobile and tablet users to be able to navigate the site as well as desktop users, and our design is streamlined and seamless. HOW DID WE ACCOMPLISH THIS? Added SEO and Inbound marketing We updated the entire online experience to focus on meeting the needs of our target audience. Lead Generation Focused Website We updated the entire online experience to focus on meeting the needs of our target audience. Complete Re-branded From the logo to the marketing strategy and events, we updated everything to use the new messaging. Re-envisioned Messageing We developed a new sales message that better resonated with our patients. Let’s Take a Look at the Site In order to revamp the entire Bel Red Center website, we had to take a look at all of the intricacies of the site. We changed the overall look to have it have a more responsive and friendly feel, and now it’s very easy to navigate, even on mobile. The content within the site relies heavily on SEO (search engine optimization), pushing Bel Red to the top when someone searches for cosmetic surgery near their vicinity, Lastly, we also improved their social media presence on several different platforms, ultimately bringing potential users back to their website to find out more.
Results
Detail is everything, and our experts not only overhauled the website with easy-to-navigate pages, we added a lot of content that can help potential customers make a decision. In marketing terms, making a decision to become a client, patient, or customer is known as conversion. We are proud to say that we have improved the Bel-Red Center for Aesthetic Surgery’s conversion rates by over 350 percent. Essentially, this means that a person browsing their site, after finding it in a search engine, decided to go through with making the initial consultation and call. Because of Bel-Red’s experience in the field and commitment to patient care, those new clients have stayed on. +450% Leads +150% Time on site +225% Unique visits -25% Bounce rate +300% Pageviews
Top Marketing Agency
Top Marketing Agency is a full service digital marketing agency. We provide our clients Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Reputation Management, Phone Call Tracking Service, Email Marketing and a full suite of...
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