Challenge
Magic Money is a network of customized apps that work in tandem with RFID technology-enabled wristbands and the Clover Point-of-Sale (POS) system that eliminates time-consuming ticketing through the implementation of virtual currency and for the first time gives carnival operators real time business insights into the performance of their rides, games and concessions. RFID The Magic Money System is centered around RFID technology-enabled bracelets to load a virtual currency, ride safety inspections and auditing compliance. Clover POS We partnered with Clover POS to enable the purchase and “loading” of balances onto the RFID bracelets. Admission to carnivals was done through paper ticketing, usually purchased with cash from a cash register and manually redeemed by ride agents as guests boarded a ride. Furthermore, payment for concessions and games relied solely on cash transactions with little centralized accounting leading to not only a poor customer experience, but a business problem for carnival operators who were left exposed to potential fraud through theft and under reporting of revenue.
Solution
An end-to-end single source solution The ability to load a virtual currency on a RFID technology-enabled bracelet that can be used to purchase food and concessions at the fair. In addition, Magic Money leverages the same RFID technology to revolutionize the safety inspection process at carnivals as electronic auditing and inspection via RFID wristbands provides a greater degree of transparency, eliminates errors, and increases compliance for all ride operators at the carnival. Finally all of the systems converge in a powerful web-based dashboard that gives carnival operators real time visualization and insight into all revenue generating aspects of their fairs. Integrating a robust point-of-sale marketplace After researching many tablet based POS systems, the Blue Label Labs team helped the Magic Money team to choose the Clover POS system to serve as the cash register component of the Magic Money virtual currency solution.
Results
After only 6 months, Magic Money demonstrated its revolutionary potential as virtual currency that handled all ticketing, gaming, and concessions the Miami Fair earning accolades from guests and carnival operators alike. With over 150 rides and four million visitors successfully scanned, the success of Magic Money at the Miami Fair demonstrated that the Magic Money team was poised for incredible business growth with this RFID technology-backed product.
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