Challenge
Foundation Devices’ mission is to make Bitcoin and other decentralized technologies accessible to all people, in order to build a new era of sovereignty, ownership, and privacy. Their flagship product is the Foundation Passport: a hardware wallet offering best-in-class security, privacy, and user experience. Foundation first approached Ideaz to generate early concept renderings to be used to pitch investors; they quickly met success during their fundraising efforts, and came back to Ideaz to define the company brand through logos, typography, color pallet, and inspiration boards.
Solution
The brand guide created was regularly referenced for all of Ideaz’ subsequent activities on the project, including industrial design, visual brand language, keypad design, mechanical engineering, electronics layout and PCB design collaboration, product renderings, and a fully-developed, customized, mobile-responsive website built from the ground-up in just two weeks.
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