Norman Reedus Book Launch Sweeps
Challenge
Blackstone Publishing was preparing to launch Norman Reedus’ new book on April 5th, 2022, and was looking to promote awareness, boost orders and reward purchasers. The campaign was open to US residents only, 18+ and ran from March 1 to April 22, 2022.
Solution
RAVEN5 created a program that was open to US residents only, 18+ and ran from March 1 to April 22, 2022. The Grand Prize was 1 x Meet & greet with Norman Reedus at the Los Angeles book launch. Included 2 airline tickets, a 3-night hotel stay, $500 cash and 2 signed copies of The Ravaged by Norman Reedus.
Results
The program had 12,181 opt-ins and 1,073 shares via Facebook, Twitter, LinkedIn, Pinterest and Email combined.
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