Inquirer Rachel Branding
A Marketing Story by
Ken Brooks
about
The Philadelphia Inquirer
The Philadelphia Inquirer
Product Launch
Challenge
Rachel was in need of branding for her upcoming talk show. She gave us a few instructions, such as including a microphone and hands holding on to it.
Solution
We added in the retro look, and Rachel loved it. We enjoy the trust that is given when a customer gives us an idea and allows us to expound upon it. The bright orange reflects her personality and the energy she tries to bring to her audience when she speaks. Rachel also requested business cards. River Design created the logo and business cards for this brand.
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