Challenge
#Adulting — the defining moment a Millennial tweets about when they feel most like a grownup. Like buying their first car. In 2018, for the first time since marketers have trumpeted the excessively-hyped "Millennial" charge, this age group will enter the serious car buying market. Up to this point, BSA had resisted the temptation to chase the trendy target until careful data analysis revealed the business opportunity for our Client. From there, we unleashed a deep dive into the target resulting in the discovery of a set of core values that can be defined with a single hashtag. #Adulting
Solution
CREATIVITY We created a campaign that taps into a powerful life stage our 20-something target is experiencing: “Adulting” — that moment when you find yourself, for the first time, doing very grownup things. And to break through the skepticism, Millennials have toward slickly-prepared advertising, we created a look that seems to be homemade and organic, yet jumps from the small mobile screen with cutting-edge technology.
Results
This campaign just launched so we'll brb. However, we can tell you that the insanely-talented millennials who worked on this creative think it's savage.
Baker Street Advertising
Named for Sherlock Holmes’ legendary London office street address, we delight in the discovery of hidden truths that unlock your brand’s future. Truths the untrained eye often overlooks. We also have a passion for creating dramatic messaging that creat...
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