Challenge
Building a bustling community of locally-grown emerging brands, artisans, and entrepreneurs in the City That Never Sleeps. Challenge Looking to grow a vibrant waterfront community of creators, makers, artists, restauranteurs, and more, Industry City tapped Ready Set Rocket to further bring its vision to life.
Solution
To start, we created a brand messaging strategy that established the framework for all B2B and B2C communications. And developed comprehensive cross-channel media strategies to increase brand awareness and drive qualified leads. We also designed a new website experience to serve as a key entry point to the brand for both retail and office leasing audiences. We launched seasonal digital + OOH campaigns to position Industry City as a year-round destination for immersive retail experiences. And improved the brand’s ability to make better business decisions by optimizing marketing-to-sales attribution and building a real-time performance dashboard.
Results
As a result, we established Industry City as an epicenter for creativity and innovation by showcasing the vibrancy of their community and breadth of offerings. In just 8 months, we achieved a 102% increase in lead volume at a 61% lower cost per lead. And maintained 90%+ occupancy by identifying and targeting leasing prospects with the highest propensity to convert.
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