Challenge
SiteMinder is a leading client acquisition platform for the global hospitality sector. The company published the Changing Traveler Report 2020 around data highlighting new travel and tourism trends following the impact of COVID-19.
Solution
To launch the report, we implemented a virtual press conference for a large cross-section of media including travel trade titles, consumer and business publications. In addition, a summary of the report findings were distributed via a press release; all of which generated 24 articles across key media.
Results
Generated 24 articles across key media.
LatAm Intersect Pr
We are a public relations firm specializing in corporate and consumer campaigns for clients across the Latin American region. Our fundamental belief: in a world of big data and automation, the ability to connect with people, to inform and persuade them of a particular point of view through relationships, evidence...
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