Challenge
As the number one horticultural grower in the country, Costa Farms wanted to elevate their “white label” brand to a consumer-facing brand and launch a disruptive, bold campaign that supported both the corporate growth goals and brand marketing vision.
Solution
The goal was to create a consumer brand identity that captured the company vision, supported the brand pyramid, and connected with loyal and new consumers by being legible in retail and digital channels. From that, a launch campaign was concepted and produced to prove that Costa Farms grows and brings plants to everyone, regardless of growing experience, allowing self-expression within any interior space.
Results
70% New Customers - While Costa Farms has quite a cult following, over 70% of the sales during the summer were attributed to new customers. Digital media assets are performing well above industry standard, in some cases 20x better. With a focus on social channels the brand has generated awareness and effectively reached and converted consumers on Facebook, Instagram, and TikTok. Since the launch of the new website Costa Farms has seen a 75% increase in sales compared to 2022, accounting for nearly $1.5MM in incremental revenue. #1 share of voice for industry and 8x more likely to purchase than the nearest competitor.
Agency Squid
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