Irontrax

A Marketing Story by 42connect about Irontrax
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Irontrax
Brand Development

Challenge

Are We Visible Enough? Irontrax works with big names in the asset management world, but their website wasn't truly reflecting their trajectory and expertise. The company was founded in 2003 and currently works with businesses all over the United States. When they first came to 42connect, we found that their website wasn't responsive, and they didn't have a digital marketing plan in place.

Solution

Holistic Strategy For Success Through a mix of web redesign, PPC, SEO, Email Marketing and Social Media, 42connect has helped Irontrax upgrade their brand image, show up on search engines, and get new leads from online advertising. Irontrax offers different services within the asset valuation and equipment appraisal industry. They provide valuable industry updates through email marketing, and offer valuations, inspections, liquidations, and future values. We work closely with their team to keep all channels optimized and up to date. Services Provided Website Design Development Paid advertising SEO PPC Action Plan Redesign website to improve user experience and conversions Develop and deploy a digital marketing strategy to increase sales Restructure and optimize paid search accounts Implement a paid campaign on search engines and LinkedIn Ads

Results

6+ Conversion/mo. 34% Increase in Organic Traffic (over 5 month period) 534% Increase in Page Impressions (over 4 month period)

~15 Employees
$10,000 Min Budget
1 Stories
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42connect

Cleveland, Ohio

42connect is a digital marketing agency located in Cleveland, Ohio, committed to helping businesses grow. Our team is passionate about getting our clients more online leads and website sales. We achieve this by driving targeted traffic to high converting landing pages using effective digital marketing strategies. We specialize in SEO,...

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