Challenge
Odyssey New Media has assisted Marval Software since 2010. During this time we have helped Marval significantly improve its cross-channel marketing efforts. Odyssey has assisted Marval in improving the following core digital channels: Search marketing – SEO & PPC (as well as their Social Media). Analysis and consultancy on website development. Consultancy on website re-designs and re-development. Conversion Rate enhancement analysis and recommendations. The focus has been, and continues to be, on generating quality leads and enquiries throughout the website. Business Challenges & Goals Primary goals included: Improve SEO efforts and increase organic search rankings. Improve PPC efforts and increase leads from advertisements. Improve ROAS (Return on Ad Spend) with a focus on quality leads. Improve Social Media efforts and increase followers. Improve website usability and conversion rate. Increase overall website traffic. Increase overall online leads. Secondary goals included: Increase brand awareness. Increase organic search visibility.
Solution
SEO Setup & Management PPC Setup & Management Social Media consultancy & training Website Design Consultancy Usability Consultancy Conversion Enhancement Consultancy Reporting & Analysis
Results
26.88% SEO Traffic Increase 119.27% Organic Leads Increase 5.6% Avg. Conv. Rate
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