Pearson Cues: Achieving 6-month revenue in just 1 month…after website transformation
Challenge
Pearson Cues was grappling with a plethora of issues while using the Magento platform. Despite getting around 20,000 organic site visitors per month, they could only convert 1 to 2 sales each month, with the average order value at $232.The website had difficulty improving its User Experience (UX) and User Interface (UI) on the main pages, such as product pages and category pages. This ended up costing the business’s potential customers and slowing the process of turning current traffic into sales. - The product page, for instance, lacked detailed information, and it was challenging to find products that potential customers were interested in as there were no clear categorization patterns. The trust-building elements, such as customer reviews and testimonials, were either absent or difficult to locate, further impacting user decisions. - The checkout section was another central problem area for Pearson Cues. It was long, confusing, and divided into several unorganized steps, causing potential buyers to abandon their purchases midway. The checkout section was so outdated and cumbersome that it interfered with the buying experience, leading to a drop in sales conversion rates. In summary, the issues Pearson Cues faced with the Magento platform affected several aspects of the website, from visibility to UX/UI and checkout. Unless these issues were resolved promptly, they would continue negatively impacting sales and the overall user experience.
Solution
Several improvements have been implemented on their website using the WordPress platform with WooCommerce integration to address the issues that Pearson Cues faced. This has resulted in a more responsive and user-friendly online shopping experience for customers, ultimately translating into more sales and revenue for the brand. - A primary change to the website was the enhanced layout of the category pages, particularly for the “Pool Cues” section. A banner section was added to prominently display existing and upcoming promotions, enticing customers to purchase. A new section called “Pool Cues by Style” also summarized the rows available from different brands with corresponding images, names, and price ranges. This made it easier for customers to navigate the website and created a more professional and streamlined presentation of Pearson Cues’ product offerings. - The product pages were also improved substantially. A sale promotion section was implemented to highlight ongoing discounts and attract customers to take advantage of the deals. Furthermore, a unique selling proposition (USP) section was included at an eye-catching place on the page to reinforce Pearson Cues’ brand identity and differentiate it from competitors. A specification section was also added, making it easier for customers to understand the products they were interested in. The ability to sort products by volume was also made available, allowing buyers to purchase items according to their needs. - A testimonials section was added to the product pages to build customer trust. This feature created social proof for the product offering and fostered a sense of credibility and reliability for the brand. Additionally, a related products section was made available to offer customers alternative products in the same category they might be interested in. This increased customer satisfaction and encouraged more sales for Pearson Cues. - The checkout page was also upgraded for improved convenience and clarity. All the necessary payment and shipping options were displayed on a single page, ensuring customers could complete their transactions without hassle or confusion. Implementing these improvements has significantly impacted Pearson Cues’ online presence and sales performance. The enhanced website layout and features have created a more streamlined and customer-centric experience, increasing customer engagement and satisfaction. The result is a website tailored to meet the needs and expectations of Pearson Cues’ target demographic, guiding them smoothly through the shopping journey from product discovery to checkout.
Results
After implementing some crucial website changes, Pearson Cues has experienced an impressive surge in their sales figures. - 1-month revenue: -> Over the course of just a month, from March 23rd to April 23rd of 2023, a total of 9 sales were made through their B2C platform, resulting in a whopping $3,927 of revenue. -> This indicates a significant increase in sales activity compared to the previous seven months, where only 15 sales were made with a total B2C revenue of $3,123. -> Within a year, including the six-month deployment period, the platform only achieved 18 single and B2C sales, amounting to $4,178.96. The Pearson Cues website underwent a series of transformations, including updating its user interface, optimizing the search function, streamlining the checkout process, and ensuring better customer response times. These modifications have all positively affected the user experience, simplifying and streamlining their interactions with the website. ROI Digitally’s solutions to the Pearson Cues website have resulted in a substantial upswing in their sales figures, demonstrating the effectiveness of the changes made to the platform. - Website performance Since switching platforms a month ago (March 23 – April 23, 2023), the website traffic has remained consistent, with an average of 20,000 organic and direct search users. Plus, the Website Health Score has gone up from 98 to a perfect 100.
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