Nordica Lagos Fertility Centre
Challenge
Selling fertility treatment in a compelling way without contravening extant regulations. Nordica Fertility Centre is Nigeria’s premier fertility treatment Centre with facilities in Lagos, Abuja and Asaba. The clinic was established by renowned fertility expert, Dr. Abayomi Ajayi, in association with Nordica International, Denmark, to provide the latest and most advanced assisted reproductive services for treatment of male and female infertility and related issues The Brief Hospitals are prohibited from advertising. So, the client wanted us to sell their non- invasive surgery offerings to their target audience without contravening extant regulations. As part of the brief from the client, the following objectives were set out: Create awareness about laparoscopy surgery Generate leads and ultimately paying patients for endoscopy surgery Position Nordica Fertility Centre as the most technologically advanced fertility hospital in Nigeria
Solution
First, we identified fibroids removal as the most prevailing condition that could be treated with gynecological endoscopy surgery. We then developed an emotive video where real women tell their battle with fibroids – the pains, the financial burden, emotional trauma etc. of uterine fibroids. The video ends with the message that women do not need to suffer from fibroids as with laparoscopy, fibroids could be removed painlessly and safely. The video was them deployed on social media
Results
he results after 4 weeks of running: 100+ Patient enquiry and 14 converted patients 40K+ Organic video views 3,800 New fans on Nordica Facebook page
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