AfterMath

A Marketing Story by IDeas BIG about Equian
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Equian
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Challenge

Cannon Costs Solutions was a small, unknown healthcare technology company, with no brand equity. In a category dominated by large competitors, Cannon needed to stand out, and stand for something as it targets multi-billion dollar health insurance companies.

Solution

After a careful audit of Cannon’s category, IDeas BIG recommended an evocative naming strategy, AfterMath Claim Science–coupled with a provocative brand identity-black and white. The tagline or descriptor “Claim Science” is both a differentiated and defendable positioning strategy. A tone of executive sophistication permeated all marketing tactics, from stationery and brochures, to direct mail and websites. A dramatic makeover to say the least.

Results

Triple-digit sales growth and massive profits.

~5 Employees
$5,000 Min Budget
1 Stories
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IDeas BIG

Naperville, Illinois

Award-winning brand identity agency, providing complete branding services including brand naming, logos, visual identities, new product branding, and more.

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