Challenge
As one of the largest homebuilders in the West and a pioneering master-planned developer, Pardee Homes relies on Wick Marketing as a key strategic and tactical marketing partner for branding, website and social media, internal and external communications, advertising, onsite and interactive merchandising and other special projects.
Solution
In addition to consulting on marketing strategy and tactics, we lead and currently manage Pardee’s social media presence, including strategy, content, community management and analytics. We manage Pardee’s brand presence on Twitter, 10 Facebook pages, YouTube, Instagram, Pinterest and, at the heart of it all, the Smart Solutions blog, plus four regional master plan blogs. Wick Marketing crafted the strategy, brand voice, and guidelines and was responsible for the successful launch for all social media channels and their integration into Pardee’s overall marketing, PR and sales strategies. Today, the top traffic referral source to Pardee’s website is Facebook and is an integral part of its communication plan. In collaboration with the client, we are the sole voice for Pardee across all social channels and manage conversations across all platforms. We monitor Pardee’s reputation across social channels and blogs, and manage any engagement in accordance with the social media guidelines agreed upon with the client. To amplify the reach of Facebook posts and to drive traffic to the website and generate conversions, Wick Marketing leverages the platform’s advertising tools. Targeted demographics include the existing fan base as well as outreach to desired and custom audiences. Wick Marketing has worked with Pardee Homes in a variety of roles over our 20-year-plus relationship and touched every aspect of marketing and communications from branding and placemaking to content creation and internal communications.
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