Intercash Payment Solutions
Challenge
Increasing brand awareness can be a headache for any fintech business, and Intercash was certainly no exception. As the world’s leading provider of custom white-label prepaid card programs, the company was experiencing a struggle that is all-too-common for new business; a promotional campaign that just didn’t click with target audiences. In simpler terms, Intercash had a much-needed and innovative product, but no way to effectively promote it. Fortunately, at Rank Media Agency, increasing leads and brand awareness is what we do best.
Solution
With regard to social media, we began by implementing an easy-to-digest lead magnet to provide users with information about Intercash’s service, thereby building buzz and establishing the conventions of the company’s target audience. This provided the basis for a strong online presence that allowed potential customers to differentiate Intercash’s brands and services from competitors and imitators. As any successful business can attest, if you don’t have a proper PPC campaign in place, you’re leaving money on the table. As such, we determined that establishing an effective PPC campaign was the best way to increase revenue, drive sales, and generate leads. After conducting extensive research on prepaid cards, we created a custom landing page, as well as advertisements tailored to target specific keywords that communicated Intercash’s key benefits and value. After our initial launch, we improved our already-solid tactics by shifting the focus of our PPC campaign toward top keywords and other cost-effective lead generation strategies. In addition, we continued to publish thought-provoking and buzz-worthy content on social media, thus boosting brand awareness, improving engagement, establishing trust, and working potential clients through the sales funnel.
Results
At Rank, we have a track record of increased lead generation for fintech businesses, and we were delighted to add Intercash to our long list of success stories. While we initially generated leads at a cost of $250 each, we were eventually able to reduce our Cost-Per-Lead (CPL) to $110 after just one month. In addition, the leads we acquired had a potential value of up to $500,000. Finally, through our extensive social media campaigns, we acquired a tremendously high conversion rate that produced the best results possible on Intercash’s relatively limited budget.
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