Challenge
RAWZ Natural Pet Food was founded in 2015 by Jim Scott II, the creator of Wellness Dog Food. Snakebite was hired to strategically build their brand awareness by creating, developing and designing an online appearance.
Solution
Brand Tone: Simple, Authentic, Trustworthy & Transparent. Brand Pledge: To provide pets with a safe and convenient raw food alternative. RAWZ will donate 100% of our profits to provide service dogs to those who need them most. We care about all pets, and the meaningful impact they have on people’s lives. Project Scope Details: Snakebite, Inc. partnered with Jim, Janet & Jim Scott III to develop and execute the RAWZ pet food brand. Their passion for the brand and it’s purpose was brought to life by educating the consumer about their revolutionary pet food in combination with the generational heritage and caused-based beliefs behind it. Snakebite built their website and social media strategy responsively while executing this same brand vision across all Marketing channels including: POS material, in-store signage, promotional material, corporate identity, sales & marketing tools and trade show materials. SCOPE OF WORK: Brand Strategy Brand Voice Copywriting Print Design Website Strategy Website Design Social Media Strategy
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