Challenge
Well Squared is a supplement gummy company that was founded by real doctors. The challenge was establishing Well Squared as a trusted brand in the market and increasing brand awareness among the target audience. The specific goals were to: Develop a clear brand identity that resonates with the target audience and differentiates Well Squared from competitors. Increase brand awareness among the target audience through strategic marketing efforts.
Solution
We worked with Well Squared to develop and implement a comprehensive brand development and awareness strategy that focused on the following: Brand Development: We conducted extensive research on the target audience and competitors to develop a unique and memorable brand identity that differentiates Well Squared from competitors. This included developing a brand voice, visual identity, and messaging that resonates with the target audience. Brand Awareness Campaign: We developed a brand awareness campaign that effectively communicated the benefits of Well Squared to the target audience. This included social media ads, influencer marketing, and content marketing that focused on the convenience and enjoyment of taking supplements through Well Squared gummies. Website Optimization: We optimized the website for conversions through effective marketing strategies. This included developing landing pages that effectively communicated the benefits of Well Squared and optimized the user experience to increase conversions.
Results
Improved the website health score to 100/100; Attained an average CTR of 4.5% Achieved an average CPC of $1.74;
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