Bringing soul to Bodyography


Beach House PR + Bodyography Professional Cosmetics
Increase Brand Awareness


100%

Increase in Instagram Engagements

Challenge

Bodyography creates products that bridge the gap between trained professionals and extraordinary beauty lovers through 'beauty with a conscience’ — 100% cruelty-free, a variety of vegan-friendly options, and formulas that are always free of talc, triclosan, parabens, mineral oil, sulfates, lead, and gluten.

The agency was brought on to help bring wider awareness for the brand, while developing advocacy through traditional media, content creation and social media, tastemaker and entertainment marketing, thoughtful partnerships, and eventing.

Solution

  • Branding Strategy
  • Digital Design
  • Television

HOW DID WE DO IT?
Media Relations
Creative & Art Direction
Strategic Partnerships
Digital Content Production & Post Production
Social Media Strategy & Execution
Brand Communication Strategy
Product Launch Communications
Desksides
Eventing
Creative Mailers
Pro Artistry relations
Entertainment & Influencer Marketing

Results

  • 100% Increase in Instagram Engagements

Through smart, targeted media relations, the Agency was able to secure millions of impressions across valuable beauty-centric outlets, as well as lifestyle-driven ones to create wider reach -- from Allure to Oprah. With a rich storyline around the brand's bestselling Glitter Pigments, we were able to leverage this collection into a cult-classic favorite that has consistent fanatical coverage -- and sales.

In the last 12 months alone we've created a refreshed social aesthetic with dozens of pieces of top-performing content, garnered hundreds of influencer tutorials and testimonials, more than doubled the brand's Instagram following, and increased social engagements over 100%.

Event partnerships with tastemakers and editors, along with notable makeup artist Katie Jane Hughes, helped develop real-life relationships that also shined online, in print, and across digital.

Bodyography Professional Cosmetics

The Client
Bodyography Professional Cosmetics

Personal Products
~10 Employees
Beach House PR

The Agency
Beach House PR

Newport Beach, California
~30 Employees