Constructing Sustainable Growth on Social Media
Challenge
Metonic Real Estate Solutions was looking for a way to bring value to the properties they asset manage through the form of brand awareness and storytelling. As experts in their field with stable growth, they wanted to have a platform to assert their thought leadership, celebrate their clients’ successes and also create awareness of real estate investment properties. The Objectives In order to create a digital space for thought leadership and storytelling, Envoy kicked off a social media launch that would: Increase followers of the brand Establish a space for showcasing updates on property assets Encourage engagement on real estate investment content Showcase thought-leadership of Metonic Real Estate Solutions as experts in their field
Solution
Envoy identified and developed a strategy for the four major platforms Metonic would be on. All platforms were either initiated or optimized with updated branding that would appeal to the target audience. From there a consistent and compelling content messaging strategy was established as well as a look and feel for images to showcase properties and leadership quotes on real estate investment. Content included spotlights, updates, company news, live event coverage and more.
Results
The social media launch for Metonic Real Estate Solutions was able to reach substantial strides in the goals set in a three-month timeframe. The launch achieved: In three months, Metonic Real Estate Solutions’ social channels were able to grow their following at a steady and sustainable rate organically while showcasing desirable content to that growing audience. They received steady engagement from the organic content as well as indicators that the audience would frequently visit their pages for more information as seen in the 649 page views on LinkedIn and the 432 profile visits on Twitter.
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