ROCK + RAW Jewellery
Challenge
ROCK + RAW is a luxury jewellery company based in the UK. The company has been in business for three years, and they have a strong reputation for creating high-quality, unique pieces of jewellery that are highly sought after by fashion-conscious customers. Despite their strong reputation, ROCK + RAW has struggled to generate the level of brand awareness and sales they desire. They turned to us to help them increase brand awareness, generate leads, and improve conversions with Facebook Ads. During our initial analysis of the company, we identified the following challenges: ROCK + RAW has limited brand awareness, despite their high-quality products and reputation; Their website is well-designed but lacks clear calls-to-action and optimisation for lead generation; ROCK + RAW has a small social media following and limited engagement with their audience; ROCK + RAW has a limited budget for advertising.
Solution
In order to achieve the goal, we have decided to: Complete a full audit of ROCK + RAW's website and social media channels; Develop a strategic messaging map for the company; Create a lead magnet to drive email sign-ups; Design and implement a Facebook Ads campaign, including optimised landing pages and A/B testing; Develop a drip-email campaign to encourage engagement and conversions.
Results
Since working with ROCK + RAW, we have: Achieved an average cost per lead of just $1.47 Attained an average CTR of > 8.00%; Generate 1,500 potential leads monthly; Get more than 365,000 impressions.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.