Challenge
Instore, a San Francisco-based startup that sells an iPad point of sale solution for quick-service restaurants and other small businesses, came to Eucalypt Media when seeking help with developing content for both their blog and offsite placement, and securing guest blogging opportunities on authoritative sites within their field.
Solution
Working on a monthly retainer-based system, we have provided Instore's CEO with ongoing marketing strategy and editorial assistance in developing articles and ebooks, which we produce within the company’s custom CMS. We also work to locate relevant guest blogging and link-building opportunities, and develop content for third-party outlets to boost Instore’s backlinks and traffic rankings. We also assist with providing social media updates on Instore’s Facebook page and other outlets to drive traffic to the site.
Results
During the time that we have been working with Instore, the company has seen its web traffic grow by more than 400 percent, thanks to both organic search and social media traffic and a content distribution partnership with the syndication platform Outbrain. Our guest-blogging outreach efforts have helped them gain many backlinks from a number of high-profile, authoritative small business-focused websites.
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