Marketing Services Case for a Furniture Shop
Challenge
Poor site content, structure, and internal linking hampered online sales. Their online presence was falling behind. Social proof also posed a risk for the furniture business – SERPs featured some bad reviews. As a result, website’s rankings were plummeting. On top of that, without a proper strategy, eCommerce platform wasn’t tapping its Social Media potential. Instagram and Facebook reach was low. By that time, WiserBrand was already working on a functional and eye-catching website and customer service enhancement. Happy with the results, company entrusted us with their SEO, SMM, and brand reputation in general.
Solution
At WiserBrand, we know how to remove headaches for a busy team like our customer. So, after an initial audit, we identified the gaps in the company’s SEO and SMM initiatives. To help the furniture retailer devise, we carefully crafted the strategy to unlock business growth and enhance brand authority. And we went straight to the heart of the matter. Here are critical optimization components we developed: SMM Competitors and traffic analytics for SM channels Content plan with a posting calendar Accounts on the most relevant Social Media platforms setup Ads Manager, Product Catalog, and Shopping Tags and Pinterest tag SEO On-page optimization (metadata, sitemaps, images optimization, mark-up pages with structured data, internal linking) Off-page optimization (link building, engaging, comprehensive, and unique content marketing) Business directories configuration Target keywords detection based on the semantic core of the website
Results
Our digital marketing strategy gave a super-speedy turnaround for eCommerce platform. It became a solid foundation to build further authority and rankings. See the highlights below: Our latest campaign provided ROI with a 61% lift in purchases and a 42% increase in new buyers. Overall website ranking grew by 70% Organic search per week increased by 170%. We gain a high traffic value metric – 28,200. That’s the equivalent value of the organic search traffic, should that traffic have been acquired via PPC. We have turned Social Media platforms into a stable traffic source and “hot” leads. Through Facebook and Instagram we managed to increase brand awareness and cultivate relationships with client’s customers. All users’ queries from Social Media now get into the right ears – these Social Media also run a Customer Support channel.
Wiserbrand
Meet WiserBrand, a one-stop shop for eCommerce businesses. We are headquartered in New York and have additional R&D centers in Ukraine and Argentina. WiserBrand is the go-to if you need to custom-build any eCommerce website or reimagine the existing one, create effective marketing strategies and memorable brand experiences and get help...
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