Hardwood Lumber

A Marketing Story by Web Talent Marketing about Hardwood Lumber Co.

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Hardwood Lumber Co.

Improve User Experience

Challenge

Hardwood Lumber creates custom countertops, stair parts, and cutting boards, and was looking to move their site to a new platform. Previously, each different length, width, and thickness of a product was given its own unique page, creating thousands of URLs which made paid and organic marketing difficult.

Solution

We chose to develop the site on the BigCommerce platform, which allowed us to combine all size dimensions into one URL per wood type, dramatically cutting down on the number of pages and making the experience easier for users to configure their product.

User Experience (UX/UI)

E-Commerce

Source: https://www.webtalentmarketing.com/design-development/portfolio-case-studies/hardwood-lumber/

~30 Employees

$10,000 Min Budget

1 Stories

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