Challenge
About LearnWorlds LearnWorlds is one of the fastest-growing SaaS companies in the eLearning industry. With LearnWorlds, anyone can create and sell online courses from their own website. Founded in mid-2014, LearnWorlds is a UK company with offices in Greece and Cyprus. LearnWorlds' needs LearnWorlds has an amazing team of content creators and marketers with deep knowledge when it comes to eLearning. When we started working together, the company’s website had some technical issues that needed to be addressed, e.g. indexation issues, and it needed a content audit because the website had content that was underperforming. Most importantly, it needed a very clear direction when it came to content and SEO.
Solution
We started by conducting a full analysis of the website using our 6-Stage Organic Growth Framework. This allowed us to have a better understanding of the website’s weaknesses and to start prioritizing tasks based on their impact and difficulty. Early on, we conducted several technical optimizations, conducted a Content Audit for more than 180 blog posts that were published on the company’s blog, and started doing keyword research to identify new topics that would allow us to get more organic visibility. Some of the things that really helped us drive performance early on were the content updates on some of the blog’s best-performing pieces of content, creation of new pieces of content, as well resolving some of the website’s main technical issues. After a few months, we also started building some links for the website’s target pages, resulting in higher rankings and improved visibility on the search engine results pages (SERPs). Keyword research and continuous topic ideation Technical optimizations Link building for the company’s target pages Content and SEO strategy
Results
Growth area A 123.7% increase in organic traffic Growth area B 51.17% increase in the number of ranking keywords Growth area C 70+ referring domains to the company’s target pages Within 9 months—from October 1st 2019 to June 1st 2020—MINUTTIA has helped LearnWorlds to increase its organic traffic by 123.7%.
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