Challenge
Since 2007, Warren Douglas has executed hundreds of creative, web, media, video, and digital initiatives for Essilor, the global leader in premium eyecare lenses.
Solution
From trade media to broadcast creative, there’s not a facet of this industry WD hasn’t touched. In 2016, we developed and launched essilorusa.com using the Adobe Experience Manager platform. Other major web initiatives for Essilor include thinkaboutyoureyes.com, variluxusa.com, and nikoneyes.com. Paid Search Warren Douglas has consistently delivered best-in-class results in eyecare paid search (PPC) for Essilor’s premium brands: Varilux, Crizal, Xperio, and Eyezen. For a category with low brand awareness among consumers, WD’s PPC strategies continue to drive an impressive majority of Essilor’s site conversions, directly connecting consumers with locations that offer Essilor-branded solutions.
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