Your London Florist Dried Flower Collection at Selfridges London
Challenge
Over the last few months we have been working with our clients Your London Florist to bring to light their luxury dried flower collection. With what started as a simple idea during lockdown turned out to be so much more and like many businesses during the pandemic, our clients had to think of a creative way to stay open and servicing their customers.
Solution
During COVID-19 we continued to work closely with Your London Florist on their social media and SEO strategies to grow their new Luxury Dried Flower collection from an initial idea discussed over the phone to being discovered on Instagram by Selfridges and now sold at their flagship store, Selfridges London. The concept behind their luxury collection of dried flowers is that you can pick and choose your own selection of flowers to create a bespoke arrangement at home, or simply buy a ready made arrangement made by their team of talented florists as a gift for a loved one. As well as SEO, we continue to manage their social media platforms, Instagram and Facebook growing their followers and engagement by double, as well as managing their website (which was also designed by our team) and writing regular blog posts.
Results
Your London Florist are currently ranking number 1 organically on Google for the search term ‘Dried Flowers London’ and have recently opened a stall at Selfridges London in the interior department selling an array of dried flowers and arrangements for any occasion.
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