Quantum sponsor
Challenge
Quantumsponsor connects advertisers with influencers. WFN helped this startup to improve their engagement and performance through a redesign and branding. branding, UX/UI design, web application, animation Wanted for Nothing helped Quantumsponsor excel their business to the next level to enhance brand engagement and increase conversion rates.
Solution
We began by conducting research on how users interacted with the web application and started to create wireframes that allowed users to easily understand and interpret data-heavy content. We also helped to redesign the logo and created custom graphics and animations to better engage with the audience. WFN wanted to keep the colors neutral and used a darker scheme to convey the brand attributes such as tech, forward-thinking, and sleekness. We also brought in the color orange to spark energy into the design and make it uplifting. We developed the main pages with an emphasis on call to actions to improve engagement, online experience, and conversions. We A/B tested from the start as we perfected the designs and navigation during prototyping. WFN used custom illustrations and animation to better explain how Quantumsponsor worked without cluttering the page with text or complex diagrams. This helped the audience to understand the product faster and thus, more willing to sign up after watching the video.
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