Blo Blow Dry Bar

A Marketing Story by Arnold Street Media about Blo Blow Dry Bar

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Blo Blow Dry Bar

Increase Brand Awareness

Challenge

We were approached by a new Toronto-based location looking to increase awareness and sales.

Solution

We achieved this goal by creating a unique influencer campaign in which we worked with 15 Toronto-based influencers. The campaign ran for a month and promoted specialty services that each influencer had received along with a unique coupon code for new clients offering them a discount on both blowouts and makeup services. We ran a sponsored ad campaign on all 15 posts, in which we geographically targeted audiences that were within a 5km radius of the new location. All sponsored posts went out at the same time to generate a significant buzz about the brand.

Sponsorship

Social Media Management

Online Advertising