Bosch

A Marketing Story by Bailey Lauerman about Bosch

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Bosch

Increase Brand Awareness

Challenge

Drive awareness and purchase of Bosch’s premium ICON wipers line.

Solution

Stand out by shifting direction in the mainly feature-based marketing of the category. The Idea When you’re driving in extreme weather, you don’t care how your windshield wipers work, you only care that they work. :30 TV Spot

Video Production

Source: https://baileylauerman.com/work/the-calm-in-the-storm/?id=1

~67 Employees

$25,000 Min Budget

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Bailey Lauerman

Omaha, Nebraska

Omaha, Nebraska branding, digital marketing, and ad agency Bailey Lauerman: tapping into an overlooked segment of America: The Everything In Between.

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Bosch

Challenge

Solution

Bailey Lauerman

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