Challenge
Mediareach was tasked to plan and launch a powerful national advertising activation for Typhoo’s new “Great Moments” campaign. The key objective was to raise UK brand awareness across female tea drinkers in an increasingly competitive industry.
Solution
Our Winning Strategy & Execution: Mediareach launched, executed and amplified content featuring Nigella Lawson across relevant TV channels and channels more prevalent with diverse communities using our in-house segmentation database to create high brand recall. Our campaign launch was positioned around breakfast programmes, to wake up the nation with their favourite ‘cuppa’. The campaign was later supported by a high-impact outdoor campaign, targeting the nation’s tea-drinking hotspots. Mediareach launched Typhoo’s first ever digital campaign with a highly targeted audience approach through Programmatic Display and Mobile, as well as VoD around handpicked programs allowing us to reach the target audiences.
Results
TV Campaign: 8.142 million targeted views Bus Campaign: 43 million impressions VoD Campaign: 800,000 impressions Programmatic Campaign: 2 million impressions, and 60% Completion rate.
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