Challenge
The Affordable Housing Community of Greater Baltimore was running an online advertising campaign to generate leads for a new neighborhood. Using both Google Ads and Facebook Advertising, they had generated 37 leads from over the course of 8 months for $10,120. They reached out to Goldiata Creative to decrease their current cost per lead of $274.
Solution
We evaluated the current campaigns that AHC was using to determine what was performing successfully and what wasn’t. From that initial evaluation, the budget allocation was changed, and new campaigns were created. An emphasis was placed on Facebook Ads since they were significantly outperforming Google Ads.
Results
In one month, we generated 36 leads for $14 per lead. This was a decrease of over 2,000%. Over the course of 5 months, 164 leads have been generated, and 4 houses have sold. The cost per lead has decreased even further from $14 per lead to $8.
Goldiata Creative
Goldiata Creative is a digital marketing agency located in Baltimore, MD, serving businesses throughout Maryland. Goldiata Creative provides marketing services including website development, social media management, email campaigns, pay-per-click campaigns, as well as designing traditional marketing pieces. By partnering with other design agencies, we are able to provide a full...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.