Challenge
To depart from its previous website that was redesigned in 2009, BH Management wanted to realign with its newly established brand colors and guidelines and modernize its website to fit information gleaned from prior market research. It also needed a responsive site that would replace it’s dedicated tablet and mobile sites.
Solution
In our design, we opted to keep background colors light and neutral to prevent visual clutter. We also wanted any imagery used to be the primary focus. For contrast, our design team used the brand’s new teal and crimson colors to indicate navigation, links, and callouts. The brand’s coordinating pastel colors were then used for subtle elements or design pieces placed on darker backgrounds.
Results
Since implementing the new design, both average website traffic and average daily users jumped more than 450%. Pageiews also increased nearly 300% with mobile traffic being the key influencer.
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