Kuks - Order some hot, ready to eat meals from your favourite restaurant
Challenge
Background Kuks is a technology company that helps foodies discover the best local eateries in their cities. Their mission is to empower local restaurants & businesses by helping them connect with foodie communities and in turn, creating new ways for people to share great experiences together. Users can look for new restaurants, reserve tables & order food. The Challenge Although Kuks had been running their platform for almost a year and amassed a lot of users, they wanted to improve the user experience of their app. The main aim was to reduce friction between the app and the target audience by minimizing the proverbial hoops they had to go through to complete their purchase. We were tasked to add new features and redesign Kuks’ existing app. We had a lot of room to experiment and improvise with designs. The Kuks team gave us room to test and deduct useful results in order to be able to come up with the best version of the app.
Solution
We collaborated with the Kuks team to design an experience that lasts and grows on user’s cognizance. They helped us in understanding their product’s functionality and its perceived usability in addition to the user groups, competition and business model. We conducted competitive and comparative analysis, analytics review, experience mapping and service design blueprints to gain clarity of what our next action items would be Define The discovery sessions gave us the lead to follow the most suitable strategic plan to impact business objectives. We involved ourselves in brand development straight away, which included creating a new logo, a style guide and a design system for Kuks. Our strategy laid a huge emphasis on user stories and creating a well-oriented information architecture in order to capture the app’s functionality from the users’ perspective and create an app that would be empirically holistic to the user. We were on a mission to continually design an intelligible and convenient app for our client. We created wireframes in the initial stages to test and create a seamless experience. Design High fidelity mocks were created to refine the graphics, spacing and the overall UI layout. Minimal Line Icons A hugely important part of the contemporary “less-is-more” style is the use of icons. Not all icons are created equal, though & we absolutely love the simplicity of outline icons.
Results
The result of this effort was a high-performing, business yielding application that solved our customer’s pain points and enabled them to achieve business goals. The new application had a modern UI and almost no friction between the app and its user.
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