Challenge
Sundry is a high-end luxury women’s apparel brand with roots and distribution in large department stores like Nordstrom. The collections are a coastal casual with a certain French chic. Launched Direct-To-Consumer in Visible Factors challenge was to grow Sundry’s newly launched online store in 2015 by launching Direct-to-Consumer advertising. Our goal was simple, increase revenue and online transactions.
Solution
The Focus Our focus was building out an efficient and profitable online advertising mix leveraging Google, Facebook, and Retargeting. We used our tried and true process of building out a tiered advertising funnel beginning with prospecting and traffic to remarketing and conversion The Beginning Stages In the beginning, their online store was generating less than $20k month and averaging less than 125 transactions. We launched initially on Google AdWords running Search, Shopping, and Display coupled with retargeting. Increasing an additional 97 sales transactions through the online store within 30 days. Within 60 days we launched Facebook advertising delivery ads to prospecting audiences and set up dynamic retargeting ads. Four months in, Sundry was seeing an additional 196 sales transactions.
Results
Fast forward years later, with only Facebook and Google driving traffic to the online store, sales transactions have increased 7,000%+, an increase of 60X in online revenue.
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