Health & Wellness

Helen & Gertrude + Black Women's Health Imperative
Increase Sales


Increase in Conversion Rate


From breasts and sexual intimacy, to STDs and teen dating violence, talking about women’s health is becoming a more comfortable subject.


  • Search Engine Optimization (SEO)
  • Online Advertising

We’re all about communicating your message in a personal way that invites women into the conversation and empowers them to take action.


  • 79% Increase in Conversion Rate

For example, a campaign of ours during Breast Cancer Awareness Month resulted in a 79% increase in conversion rate year-over-year, thanks to relevant messaging that drove our female audience participation.

Black Women's Health Imperative

The Client
Black Women's Health Imperative

Health Care Providers & Services
~45 Employees
Helen & Gertrude

The Agency
Helen & Gertrude

Rochester, New York
~30 Employees