Challenge
ZT Corporate, formerly known as ZT Wealth, is a world-renowned company that offers vital money management services as well as unique investment opportunities for valued stakeholders. Since their establishment in 1997, they’ve diversified their ventures and expanded into a vast array of industries, including healthcare, car dealerships, franchise restaurants, and real estate. However, an expansion of this magnitude welcomed a new set of challenges. The ZT brand struggled to unite its entities under one flagship corporation. The public viewed ZT Wealth as a premier wealth management company, but that identity did not serve their future ambitions. ZT needed an umbrella corporation—a solid foundation to unify their brand and create a vehicle for future endeavors. When ZT approached us to undertake a brand refresh, we knew we needed a comprehensive plan to rein in their entities under one brand while maintaining their well-known identity. Together, we worked diligently to achieve the following objectives.
Solution
NAME While their original name, ZT Wealth, is known the world over for offering first-rate money management services, it did not fully capture the grand essence of everything they offered. ZT wanted a name that would speak to their vast investment opportunities. In addition, the letters Z and T were initially abbreviations of the founder’s names, and he selflessly requested that the meaning of the letters be changed to reflect the values of the company. LOGO The ZT Wealth logo was well-known throughout countless industries, but our design team needed to develop a new and iconic representation of the company—a logo that’s both distinguishable from competitors and telling of the brand’s purpose and values. BRAND ASSETS A logo wasn’t enough—we needed to fully reimagine the ZT brand with a vast array of brand assets to further establish their new visual identity. With the development of new colors and other visual anchors, we wanted to make sure audiences instantly recognized the ZT brand. TAGLINE A well-executed tagline offers valuable insight into a brand’s mission and vision. Armed with a plethora of industry research, our copy team was tasked to carefully craft a new tagline, capable of resonating with audiences far and wide. WEBSITE In the digital age, websites are an invaluable asset, easily allowing audiences to find and connect with brands. To ensure our client was well-represented online, our creative and development teams took it upon themselves to create a dazzling interface worthy of the ZT name.
Results
In many ways, the results speak for themselves. Our creative and strategic teams redefined the ZT brand and expanded upon their legacy to grant them the platform and exposure they needed to implement future ambitions. Complete with a new logo, name, tagline, brand assets, website, and an engaging announcement trailer, the ZT brand has never looked better.
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