From fuzzy wuzzy to Fizz Kids
Challenge
We met the founder of Pop Top Toys, a toy manufacturer, through a mutual client. After learning about our various capabilities, they asked us to help with their launch. When we discovered more about the company’s past and where they wanted to take their brand, we recommended a rebrand that led to a storytelling journey with some twisted toys.
Solution
Brand Idea In getting to know the brand, we came to understand how unique their products are and how deep their passion for toys runs. These discoveries guided us in telling their story – including its name. In a nutshell: On March 22, 1985, a truck carrying 1,800 cases of soda collided into a toy company. This collision not only changed the quiet, little town of Carbondale forever… it was also the day the Fizz Kids were born. Creative Branding To bring this idea to life, we gave the brand’s look and feel a complete overhaul. Using bright, bold colors, and a clean, modern font, our logo redesign is reminiscent of a brand straight out of the 80s. In addition, we developed flat, vector-style animations that assist in telling the story of the transformation from fuzzy wuzzy to bad-ass little characters. Character Identities Once we met these cute little critters, we realized each one was offbeat and unexpected in their own way – but why? That’s when we came up with the narrative of the soda truck crashing into a toy factory. We also worked with the creators to develop the character’s pre- and post-incident lives to tell their stories in a fun, tongue-in-cheek way – just like the kids themselves. Just look at ‘em – these little guys are fun, and deserve stories that match their exteriors. Web Design Wanting to bring the spirit and liveliness of the toy company to the web, we made sure we crafted a site that was really fun and kept the user engaged. All throughout the site there’s a heavy focus on bringing the characters to life by emphasizing their backstory, as well as the tale of “The Explosion That Shook the World.” Social Media: Campaign In order to raise awareness, we implemented a social media campaign that incorporated a competition in the form of a sweepstakes. The contest, as well as our social strategy, keeps Fizz Kids playful enough to excite the new, younger audience that’s new to the toy industry, but not too childlike that it chased off the older audience who gets nostalgia from the quality vinyl toys Fizz Kids offers.
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