Challenge
Atlanta Brewing (formerly, Red Brick Brewing) is a 25 year old brewery that was looking to breathe new life into its brand. Like many older breweries, they’ve spent the better part of the last decade getting squeezed from both ends of the market; new breweries were stealing away off premise sales and general excitement while Big Beer was driving down prices through its vast distribution network.
Solution
We worked with the Atlanta Brewing team to rebrand and reposition the brewery to tell the compelling story of Georgia’s oldest brewery—weathering recessions, the craft beer explosion, and a rapidly changing cityscape itself. This played out over an updated brand identity, package design system, environmental design, merch and a responsive website.
Results
In the year following this rebrand, Atlanta Brewing’s core beer sales increased by 26.6%. Merch sales saw a 113.9% increase and they’ve successfully launched 1 new market
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